Tell the story of your brand, at a glance
The average person watches about 5,000 different messages, in different media, a day!
This is a lot of information to absorb, understand, contain and of course process into a purchase, so your brand should know how to swim in this ocean of information. Proper branding starts with meticulous strategic work that characterizes your brand, gives it language and identity, finds its unique design tip and finally pours all the research into an accurate and different design language that will differentiate your brand and place it at the top of its category.
Exploring the brand's business strategy
Today it is no longer enough to know who the competitors are and what design languages they use because our world is so dynamic, that your brand can replace a lot of brand stories in a relatively short period of time. To make sure we understand your brand to the end we will investigate the business behind it, understand what answer it provides to its customers and only then will we continue in the chain.
Comprehensive competitor overview
The Moroccan market is small and dominated by huge corporations that set the tone for a wide range of products. To stand out, we will review your brand also at the international level and understand what we can learn from the international market so that we can break through here hugely.
Building a true brand story
Your brand has long been more than just logos and beautiful colors. It is also not a product. Your brand is a story that its target audience needs to identify with, connect with and embrace. Only by building a true brand story can a true, unique and correct design language be achieved.
Creating a logo and brand book
The final stage in branding has arrived and with it the new face of your brand. A logo should be minimalist, sharp, original and unique for your target audience to understand and remember. Together with the logo we will give you a brand book that will describe in great detail the legality of the logo in the various media.
Creating a design language
The moment we have all been waiting for has arrived. After processing all the information we have collected, we will cast it into a unique design language that includes colors, brand character and design style for the logo that will emerge into the world air.
Finding design differentiation for your brand
Once we understand the demarcation boundaries of your competitors, it's time to break them, but not by force and we'll explain. There are colors that are associated with certain consumption categories like milky white, eco green, water blue etc. but sometimes you have to come out with bold colors and break the pattern to create prominence in front of the competitors.
Winning digital branding
The digital world has become the center of our lives, especially in recent times. Morocco has always led in the number of smartphones per capita and it seems that this figure only intensifies as we progress in time. This figure means that your brand may be engulfed in a huge night of digital information and to swim in it, you should work with an agency that has known digital since the days of MSN and YAHOO
360-degree switching solution
Accelerated technological developments are bringing more and more new digital platforms to the market, which means your brand needs to be ready on every front and at all times. Our branding stories and designs are tailored to the latest trends in the digital realm and therefore provide you with a broad dynamic umbrella that will present your brand in the best way, anywhere and anytime.
