Content on social networks
Ogilvy, the father of modern advertising, wrote in his book - If it's unfamiliar, it's not creative. And rightly so. But, and there's a piece of puzzle here, that goes Beyond the advertising ads, all the conduct of your brand on social networks should meet the strategic tone & voice that is decided about your brand for the simple reason that only on social networks there is a direct dialogue between the surfer and your business and it is important that the conversation serves your brand positioning properly. .